Action Design Blog

Behavioral Tricks for Better Holiday Spending

http://www.keepcalmstudio.com/

How can you get through the holidays without blowing your budget and stressing out over money? I did a fun webcast for TD Ameritrade that shows you how to use  lessons from behavioral economics in your holiday shopping. It’s now available online, right here (jump straight to the meat of the video here: http://www.youtube.com/watch?v=yAWoVB49wPQ#t=80). It includes: Tips... Read more

My new book, Designing for Behavior Change, has just been published!

Designing for Behavior Change

O’Reilly has just published my book, Designing for Behavior Change! I received my first printed copy on Friday, and Amazon started carrying it Monday. (It’s here on O’Reilly, use “DESBECH” for 30% off print and “WKUXDES” for the e-book, or here on Amazon). Behavioral technologies are increasingly popular and exciting, from products like Jawbone Up and Fitbit... Read more

Why is A/B Testing so hard to stomach?

Image by Horia Varlan

In my daily life and conversations with other companies, I hear comments like this pretty often:  “A/B tests are a waste of time. They take a long time to run, they make us display a bad version of the product to some  users, and they usually fail to show anything.” I’ve thought about this a... Read more

ADDC Slides

For those of you who missed Spencer Gerrol’s entertaining, thought provoking talk about Behavior Change and Data Visualization for Health, here are his slides. Also, I’ve just received Jon Zinman’s slides for his talk: Using Behavior Economics to Help Income Families Save.  You can download them in Powerpoint format. The  next Action Design Meetup will be... Read more

How Barriers Sabotage Our Behavior

Image by John Fraissinet

NOTE – Today’s post is from Erik Johnson, who blogs about behavior, psychology and other topics at erikleejohnson.com. He also  helps organize the Action Design DC Meetup! Why do we so often fail to do things that we actually want to do? Why do so many products fail to create action by their users, even if it’s... Read more

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