Why does one app get used again and again, while another doesn’t? Most of us would say that if an application provides a great value to the user, it will be used. While value is important, applications must overcome a more subtle, and I would argue, more difficult, challenge first: they must repeatedly win our attention.... Read more
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Hey everyone, The slides from Tuesday’s Action Design DC Meetup are now up. Many thanks to John Beshears and Katy Milkman for their insightful talk on how behavioral economics is being used to improve people’s health. Here are the slides: We have the video up on Vimeo, as well, but it’s it not... Read more
Before joining HelloWallet, I was a microtargeter; I’d co-founded a small microtargeting company that helped non-profits find potential volunteers for their causes. We used machine learning techniques on huge datasets to identify people who might become active. Our success was judged with randomized experiments showing whether the people we identified really did care about the... Read more
Every single year, the vast majority of fitness clubs lose between a third and half of their members. By and large, that’s because the members wanted to exercise, thought they would exercise, but failed to actually continue doing it. And so they canceled. Heck, I’ve been one of those people. I’m sure many of you have as... Read more