Hey Everyone, Deena Rosen’s slides and video from last night are now available. For those of you who missed it, this was the first public talk about Opower’s newly released 5 design principles — i.e., how they do their magic to help people use less electricity. The audience was very engaged, and the […] Read more
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My grandfather was a gruff old man, who’d lost a leg working in the mining camps of Montana. He was also an expert fly fisherman; he’d take me out to the stunning mountain rivers around Missoula, Montana and show me how it was done. Recently, I’ve been developing a model of attention evolving during […] Read more
I’m happy to announce that O’Reilly Media will be publishing a new book I’m writing called Designing for Behavior Change. The book gives step-by-step guidance on how to design, build, and test products that help people change their daily behavior and routines. The goal is to help people take actions that they want to take, but […] Read more