Many of you have already signed up for our upcoming conference (www.designforaction.org), but I wanted to send out quick note for those who haven’t heard about it.
About a year and a half ago, Justin Thorp and I started a group called Action Design DC, a monthly Meetup featuring researchers and practitioners who were applying behavioral economics to product design. Since then we’ve grown to 4 cities and ~2,000 members, with great speakers and ideas.
On October 14th, we’re hosting Design for Action, a new conference in the Washington DC area that brings together leading designers and researchers to share their lessons from applying behavioral science to consumer products. Come learn from some of the top behavioral researchers and practitioners in the field, including:
- Stephen Anderson, author of Seductive Interaction Design,
- Kristen Berman, co-founder of Irrational Labs with Dan Ariely,
- Michael Norton, Harvard researcher and author of Happy Money,
- Kelvin Kwong, behavior designer at Jawbone, and
- Matthew Pearson, behavioral economist at Airbnb.
They will help you apply behavioral economics and psychology to your own product work, to increase adoption, usage, and real-life impact.
Whether you’re new to behavioral design or have been applying it for years, Design for Action is a great opportunity to learn about cutting edge work in the field and how you can be a part of it. Attendance is capped, so register today, here!