Action Design Blog

How Barriers Sabotage Our Behavior

NOTE – Today’s post is from Erik Johnson, who blogs about behavior, psychology and other topics at He also  helps organize the Action Design DC Meetup! Why do we so often fail to do things that we actually want to do? Why do so many products fail to create action by their users, even if it’s […] Read more

Temptation Bundling: ADDC Slides and Video

Hey everyone, The slides from Tuesday’s Action Design DC Meetup are now up. Many thanks to John Beshears and Katy Milkman for their insightful talk on how behavioral economics is being used to improve people’s health. Here are the slides:     We have the video up on Vimeo, as well, but it’s it not […] Read more

My Life as a Microtargeter: What Do You Really Need to Drive Behavior Change?

Before joining HelloWallet, I was a microtargeter; I’d co-founded a small microtargeting company that helped non-profits find potential volunteers for their causes. We used machine learning techniques on huge datasets to identify people who might become active.  Our success was judged with randomized experiments showing whether the people we identified really did care about the […] Read more

Does hard work build commitment to use a product?

I’ve struggled with getting organized for years.  Recently, I’ve tried out lots of “Getting Things Done” (GTD) task management apps to help me change my daily routines. In the reviews, I saw things like “it’s hard to use, but once you’ve mastered it, it’s amazing!” (e.g., ThinkingRock, Omnifocus). That reminded me of a common counter-argument […] Read more

Slides on Fogg & Speek; Next Action Design DC Meetup

Thanks for everyone that came out to the Action Design DC meetup last week. And thanks to Lab49 for sponsoring the food and drinks! We’ve posted up the slides, here they are: Danny Boice’s talk on Persuasive Design, using examples from Speek: DC Action Design Meetup – March 2013 from Danny Boice My talk, digging […] Read more