You may have noticed that this blog has been dark for a while — with only one post since my first book, Designing for Behavior Change, was published. That’s because shortly after that book was published, I immediately started on another one. I’m about 2/3 through with the first draft.
The new book is about how behavioral economics can be applied (and is being applied) to design benefits programs that help employees take action – to exercise, to eat better, plan for retirement, etc. Companies offer a unique environment to support voluntary behavior change; most of us spend more time at work than anywhere else. Yet, employees so often ignore the gym memberships, insurance options, retirement planning tools, etc. that their employers offer as employee benefits. There are many thorny issues there — and the book seeks to chart a course through them.
Why am I mentioning this?
First, just to update everyone about the blog. I’m so focused on the new book (and my day job at HelloWallet) that I haven’t been churning out blog posts. This blog will return — just not immediately.
Second, to ask for your help. Just like with the first book, I would love your feedback, and especially, your critiques. Since some folks on this list may not be interested in the topic, I won’t send out drafts of the book to everyone. Just drop me a line if you’re interested – it would be great to talk.
As for Designing for Behavior Change — it’s going strong. Lots of good reviews, and I’ve started giving workshops around the country about it. If anyone is at SXSW, for example, and would like to connect just shoot me a note. I’ll be there from March 8th to the 11th.