This week, I had the pleasure of leading two workshops at the UX Week 15 conference in San Francisco, about my book Designing for Behavior Change. We had maybe 70 folks in each workshop, and it was a fun group. It was also probably the last time I’ll present about the book (I’m working on other things now, at my new job at Morningstar), so I thought I’d share the materials from those sessions so people can use them freely. This is the final, revised version of the workshop I ran at UX Lisbon, SXSW, etc.
And, if you’d like to know more about the content before grabbing it, here’s the description of the talk:
Designing Products for Behavior Change
This workshop is about making products that help users take specific, targeted actions. I’ll show you how to apply the recent explosion of research in behavioral economics and psychology to the practical tasks of designing software products that help people change daily routines and behavior.
1) How the mind decides what to do next, when it’s on autopilot, and what that means for your users’ behavior in your product.
2) A step-by-step approach to designing and building products that help people change behavior.
3) Techniques for quickly assessing the behavioral bottlenecks in an app, and for improving its effectiveness.
Throughout our workshop, we’ll interweave presentation, discussion, and hands on work (in teams) to apply the concepts to specific product design challenges you’re facing. The goal of this approach and the workshop is to help users do things they haven’t been able to do before, like exercising more (Jawbone UP), taking control of their finances (HelloWallet), or being more energy efficient (OPower). It’s not about coercion or persuasion; it’s about having the maximum impact with our products on our user’s lives.
Thanks to everyone who came to the workshop!